Guardian Glass is launching its Invisible Glass campaign, highlighting the possibilities now open to architects using Guardian Clarity™ anti-reflective glass in exterior building applications
While the use of anti-reflective glass for interior design and displays is becoming ever more common, Guardian Glass is using its latest campaign to show that that it is now possible to effectively use its Guardian Clarity anti-reflective ('invisible') glass for building and facade applications too.
The 'Invisible Glass' campaign demonstrates that glass which continues to be a physical barrier, but is no longer an optical one, creates a world of design opportunities for architects. Reflections and glare can now be minimised, creating invisible glazing without spoiling an otherwise perfect view.
'The fundamental need to make structural glazing virtually invisible can now be met. Architects can create transparent, crystal clear views through the glass, including curved facades,' says Andras Kovacs, product manager at Guardian Glass. 'Imagine the world’s skyscrapers without reflections in the glazing. It would definitely have a powerful positive effect on the aesthetics of cities and how each building is perceived and experienced'.
The aesthetics of a glass facade is a complex matter that involves levels of internal and external reflection, colours and changes in these properties in different light conditions. Guardian Clarity anti-reflective glass gives architects more freedom to create buildings that stand out - by increasing visibility into or from the building, or by creating an invisible canvas to bring the interior to the fore. Optimum performance and aesthetics can be achieved by creating different compositions that provide varying levels of reflection, solar control, thermal insulation and light transmission.
The campaign is now being launched in the UK and consists of a number of creative devices that highlight the benefits of invisible glass. These devices also encourage architects to order a free sample of invisible glass or to get in touch with Guardian, who can help them realise their projects through the campaign site.
As one of the world’s leading manufacturers of glass, Guardian Glass has a lot of experience in determining the best type of glass to achieve the desired performance and aesthetics, and offers a range of services that can help those who work with or specify glass.
There is an overwhelming number of glass types available for use in design, but when it comes to glare and reflection, there are few products that can match Guardian Clarity for exterior applications. Guardian Clarity can reduce reflection from 8% to around 0.7%, compared to standard glass, as well as increasing light transmission for a viewing experience that is virtually distortion free.
As experts in glass, Guardian is constantly finding new possibilities and making them come to life through our products. Watch the video below to see the possibilities of Guardian Clarity and realise them through your own projects.
About Guardian Industries
Based in Auburn Hills, Michigan, Guardian Industries is a diversified, global company with a vision to create value for customers and society through constant innovation using fewer resources. Guardian, its subsidiaries and affiliates employ 17,000 people and operate facilities throughout North America, Europe, South America, Africa, the Middle East and Asia. Guardian Glass is a leading international manufacturer of float, value-added coated, and fabricated glass products and solutions for architectural, residential, interior, transportation and technical glass applications. SRG Global is one of the world’s largest manufacturers of advanced, high value coatings on plastics for the automotive and commercial truck industries, providing solutions for greater surface durability, structural integrity, functionality, vehicle efficiency and design flexibility. Guardian Building Products is a leading U.S. based distributor of specialty building products
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