You know you’ve made it when your brand name becomes synonymous with the product itself. Such was the way with ‘Hoover’ and ‘Sellotape’, and more recently, a ‘Google’ when you’re going to use a search engine. Of course, the pro-genitor of all of that was the Thomas Crapper syphonic flushing toilet – an innovation that sees the man’s surname uttered to this day. Not content to sit on its laurels, however, the firm has relaunched its ‘beer pull’ cistern on the cast aluminium Viceroy range. Available in white, British Racing Green or ‘Crapper’ Red, the pull is a subtle reminder to Britain’s regulars of a life less syphonic than cyclical.