Whole facades become media screens
Yes, it’s not just a digital billboard, Jim, it’s a G-Glass clear glass media screen, meaning that whole building facades can effectively be turned into a colour TV – whether it’s glazing or spandrel panel. The construction grade, LED-impregnated laminated glass technology is by G-SMATT Global of South Korea, which developed the active glass in partnership with German sealant company Kommerling. The secret behind the project is apparently ‘stripping a metalised coating to facilitate the correct mapping that co-ordinates and synchronises the power and programmes’. In development for two years, the system has been installed at the Shanghai Stock Exchange and is styling out the Gangnam Financial Centre in Seoul.