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Hybrid materials selector combines best of virtual and physical showrooms

A new digital platform designed with specifiers in mind features state-of-the-art 3D product animations, sample ordering and on-hand expert advisers

In association with
James Latham Digital Showroom lists a wide range of materials, including Transformad's TMatt hi-tech surfaces for interior design.
James Latham Digital Showroom lists a wide range of materials, including Transformad's TMatt hi-tech surfaces for interior design.

Materials distributor James Latham has launched the James Latham Digital Showroom to provide specifiers with an online selector that replicates aspects of the physical experience of choosing products.

The move follows 24 months of intense development.

The new platform has been designed to mimic a visit to a bricks-and-mortar showroom, but accessed from the comfort of the office, home, on-site or off-site and at the user’s convenience.

The company says that, while specifiers want access to products digitally at any time from any location, they also want the in-person physical showroom experience of selecting, handling, sampling and consulting.

This is especially the case where a decision depends as much on aesthetics as functionality. 

  • James Latham Digital Showroom: Use the Guided and Visual Searches or Quick Find functions to shortlist materials for your project.
    James Latham Digital Showroom: Use the Guided and Visual Searches or Quick Find functions to shortlist materials for your project.
  • Matthew Morley, James Latham London showroom manager. Video call appointments that replicate face-to-face interaction can be booked with an expert materials adviser via the Digital Showroom.
    Matthew Morley, James Latham London showroom manager. Video call appointments that replicate face-to-face interaction can be booked with an expert materials adviser via the Digital Showroom.
  • 3D product renders and animations reveal as much detail as possible so specifiers can make an informed choice for sample ordering.  Shown is a XyloCleaf Mosaic decorative surface panel, which can be used to manufacture interior furniture and furnishings.
    3D product renders and animations reveal as much detail as possible so specifiers can make an informed choice for sample ordering. Shown is a XyloCleaf Mosaic decorative surface panel, which can be used to manufacture interior furniture and furnishings.
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Users can access over 1,400 design-led decorative products, including solid surfaces, melamines, laminates, veneers and finishes.

The ability to explore an almost endless array of material possibilities is supported by algorithm-backed search options, helping specifiers quickly and easily identify the best option for their projects.

Each material has its own dedicated page, where users can see a virtual sample, with all colour palettes and finishes rendered in realistic, interactive 3D animations.

The showroom also provides an online platform where users can create moodboards, save selections, order samples and speak to a dedicated showroom expert to discuss their options.

For more information and technical support, visit lathamdigitalshowroom.co.uk

 

Contact:

020 7288 6417

info@lathams.co.uk


 

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