A new digital platform designed with specifiers in mind features state-of-the-art 3D product animations, sample ordering and on-hand expert advisers
Materials distributor James Latham has launched the James Latham Digital Showroom to provide specifiers with an online selector that replicates aspects of the physical experience of choosing products.
The move follows 24 months of intense development.
The new platform has been designed to mimic a visit to a bricks-and-mortar showroom, but accessed from the comfort of the office, home, on-site or off-site and at the user’s convenience.
The company says that, while specifiers want access to products digitally at any time from any location, they also want the in-person physical showroom experience of selecting, handling, sampling and consulting.
This is especially the case where a decision depends as much on aesthetics as functionality.
Users can access over 1,400 design-led decorative products, including solid surfaces, melamines, laminates, veneers and finishes.
The ability to explore an almost endless array of material possibilities is supported by algorithm-backed search options, helping specifiers quickly and easily identify the best option for their projects.
Each material has its own dedicated page, where users can see a virtual sample, with all colour palettes and finishes rendered in realistic, interactive 3D animations.
The showroom also provides an online platform where users can create moodboards, save selections, order samples and speak to a dedicated showroom expert to discuss their options.
For more information and technical support, visit lathamdigitalshowroom.co.uk
020 7288 6417