Imitation is the sincerest form of flattery, so Karndean flooring is giving a number of global 
locations a real confidence boost – though not an economic one – with its new collection of Art Select Stones and Woods, copied from those areas’ local stones and timbers. Inspiring the firm’s ‘most intricate and realistic embosses to date’, the natural materials on which the imitations are based – and which might be unable to compete with Karndean’s competitive pricing – are Italian travertines and marble, Australian slates and Channel Island limestones. Spanish timber flooring firms may also find themselves making increased contributions to the indigenous barrel industry. It’s a dog eat dog world out there! Did I just repeat myself?

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