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How to navigate the sustainability imperative

The need to continually reduce our carbon footprint extends into every area of business. Make sure your practice is using the tools that have the least impact

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High-rise office building with a living facade that brings green infrastructure into the public realm.
High-rise office building with a living facade that brings green infrastructure into the public realm. Credit: Shutterstock

Architects, engineers and contractors face the biggest challenge on the planet - to redesign and rebuild the world sustainably.

For this reason, no business can operate without a clear sustainability agenda. It is a business imperative.

Every year Blackrock CEO Larry Fink writes to the CEOs of the companies it has a stake in. The letter sent just before the Covid-19 crisis focused on a single topic: sustainability.

Fink told CEOs that businesses must 'reassess core assumptions about modern finance', concluding that, 'climate risk is investment risk'.

What this means is that companies that do not consider the environment will find they are bottom of the pile when it comes to investment. This will also affect privately owned businesses because their clients, who are most likely under investment, will insist on ever-more sustainable solutions.

This sustainability imperative will therefore extend beyond business operation and business execution and into every area of a business’s function.

The architecture, engineering and construction sector is perceived as being resource-heavy, but it is possible to mitigate much of the environmental impact of a build through highly efficient operation or the smart use of renewables during the construction phase.

  • No business can operate without a clear sustainability agenda - it is essential.
    No business can operate without a clear sustainability agenda - it is essential. Credit: Getty Images
  • HP DesignJet Studio: Extreme simplicity enables user collaboration and multitasking.
    HP DesignJet Studio: Extreme simplicity enables user collaboration and multitasking.
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Similarly, modern businesses must look at new ways to minimise their overall carbon footprint and keep reducing it.

Zero carbon buildings are no longer unattainable and are now aspirations for firms and clients. This means finding and using the tools that have the least impact while maintaining high value for businesses.

Print can be an effective way to reduce the carbon footprint of a business. While print has traditionally been seen as wasteful, recent developments have turned that perception on its head.

For example, HP not only produces printers that reduce the amount of ink used, but has made a strong commitment to helping build a better future for all.

In addition, HP has a long history of producing products that are both made from recycled materials and designed to be recycled.

Together, it’s why HP was named by Newsweek as the top company in its Most Responsible Company list for both 2020 and 2021.

The HP DesignJet Series is designed for collaboration to help architects, engineers and contractors design and build a better future.

By working together, we can transform our homes, offices, schools and hospitals into forward-thinking, sustainable spaces and support developers’ and end users’ environmental goals.

With HP, the specialists designing tomorrow’s buildings have the tools they need to make a difference.

Shop the HP DesignJet Series range at hp.com/shoplist


Contact:
Jason Bishop, DesignJet & PW category manager at HP UK&I
0560 109 5964
jason.bishop2@hp.com


 

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