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RIBAJ Annual Advertiser Briefing 2021

How is sustainability changing the specification process for architects? And what are the best channels to reach them with product information? The RIBA Journal’s annual advertiser briefing hears from three practices as well as delving into construction’s current economic outlook

Chaired by RIBAJ editor, Eleanor Young, the presentations include:  

Adrian Malleson, head of economic research and analysis at RIBA presenting an economic update (05:00) covering how covid 19 has affected the economy and architectural industry in particular. Taking data and information from the RIBA Future Trends and Benchmarking surveys, Adrian highlights where we can expect to see growth areas as we move out of lockdown.

Mina Hasman, associate director (sustainability lead), SOM introduces what sustainability means for todays’ architect (17:44). Looking at the shifting priorities around the world and how they are changing the way that architects design, deliver and construct the built environment, Mina suggests ways in which product manufacturers can support this move and stay ahead of the shift.

Catrina Stewart and Hugh McEwen, cofounders and architects at Office S&M talk about the specification process within a small practice (29:24). Focusing on a couple of residential case studies, Mo-tel House and Janus House, that usedunusual materials, the duo discuss the collaborative way in which they work with clients and manufacturers. They also touch on where they look for products and manufacturers (social media and the RIBA Journal), and what information helps them in the decision making process.

Patrick Crocock, technical design – specification lead, at the large practice, Allford Hall Monaghan Morris (AHMM), (50:32) presents how his practice select what products they specify and the process they undertake to do this. He examines the importance of manufacturer relationships and what information is readily available about the products.

At the end of the presentations, a question and answer session with the audience cover:

  • The impact of the cladding scandal on the market
  • Why Office S&M chose such a risqué name
  • Favourite social media channels
  • How to maintain specifications through the project
  • Do architects still want real samples and live visits?

If you would like to find out more about partnerships and advertising opportunities with RIBAJ, get in touch with the sales team

 

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